26 Jul How A Sales Funnel Speeds Up Your Conversions
A sales funnel is one of the classic tools of marketing. And while there are all kinds of bells and whistles in the digital era, sometimes, you need a classic to get to the end goal: conversion.
You see, a sales funnel doesn’t just make conversions happen. It allows you to make conversions happen faster.
That’s good for your bottom line and your marketing efficiency. Still not convinced? Here are three reasons why your funnel can take your marketing from 0 to 60.
Nurture Prospects More Successfully
When you qualify a customer as a prospect, you know that they meet certain criteria. You know that they will be valuable to market, even if they haven’t expressed an interest in buying.
This is where your sales funnel can help.
With a sales funnel, you’re taking your customers on a guided journey through the buying process to ensure they reach the right conclusion (buying your product or service). By understanding customer progression, you can use your sales funnel to engage with your customers based on their needs.
And at the end of the day, you can’t afford to ignore lead nurturing. Companies who properly nurture leads see a 450% increase in qualified prospects, which means they have a far better chance of converting prospects into paying customers.
Meet Your Customers at Every Stage
Part of why your sales funnel is so useful in working toward conversions is that it mirrors the buyer’s journey, which allows you to meet your customers’ needs at every stage of the process.
The buyer’s journey is the process that takes a customer from awareness of a problem all the way to purchasing. If the customer goes through the whole journey, then they will convert into a paying customer.
A sales funnel helps expedite the process because it allows you to take control of your customer’s journey. You can provide your customers with exactly what they need in order to reach that critical stage of purchasing.
Better still, a sales funnel allows you to meet your customers where they are, even if they’re coming in at the third stage of the process instead of the first.
Understanding Buyer Behavior
Finally, sales funnels help speed up conversions because, at the end of the day, they operate on a clear understanding of buyer behavior.
Because sales funnels are modeled on the buyer’s journey, it’s a sales tool designed with the buyer in mind. Specifically, it’s designed to address buyer behavior based on where they are in their buying process.
In practical terms, that means that you’re better equipped to sell to your customers in ways that work for them.
Need Content for Your Sales Funnel?
Sales funnels give you great power to engage your customers, but even the best sales funnel is only as good as the content that makes it.
That’s where we come in.