15 Nov What Benefits Can Your Business Gain From Video Marketing?
Video marketing is soaring high as the new medium for promoting and explaining the products and services to the audience. The year 2016 was a game-changer for video marketing, a lot of businesses adapted video marketing for their marketing strategy. The positive return on investment (ROI) jumped from 33% in 2015 to 76% in 2016 which is now up to 87% in 2021.
Search Engine Rankings
Search engine helps the websites with video content rank higher in the search results. It helps to bring organic traffic to the website. Videos on the website increase the spending time of a visitor. As result, the long time spent by a visitor on your website signals the search engine that the site has some good content. As the search engine Google owns YouTube, so SEO optimizing the video with choosing the right platform, interesting title, attractive thumbnail, including significant links(not many), crisp descriptions and many more will help to rank the video higher in Google search.
Making an explainer video helps the audience to understand everything about the product or the service of a business easily. It is reported that 96% of people have watched explainer videos to learn about the product or service provided by a business. It is advised to have an explainer video on the home page of every business website. Because people like watching videos if they are entertaining and informative.
Video content is believed to be the best tool for uplifting conversions and sales. According to Wyzowl, 84% of the audience were convinced to buy a product or service after watching a brand’s video. And 79% of people were convinced to buy or download an application or software after watching a video. So a video content like an explainer video on the landing page will help the audience to understand the business. Or make a short video about the product or the service. Your efforts of making video content will pay off, as more and more people are consuming videos every day.
Relationship building is the most important thing before selling a product or service to the consumer. Without the connection with the customer, a brand won’t have a solid audience base and loyal customers. So making optimized video content that engages the audience and gives the message about the reliability and trust of your brand will create a connection with the consumers.
You can stop wondering now that how can your business benefit from video marketing. Most businesses are using video marketing in their strategy to reach their target audience.