22 Nov The Secrets to Stunning Product Demo Video
There is an old saying “a picture is worth a thousand words.” This sentiment holds especially true when it comes to Product demo videos. A video offers the chance to convey powerful visual messages. Today, consumers have more access to media than ever before. Video marketing is one of the most crucial ways for entrepreneurs to promote their products.
It’s not easy marketing your products or services with just words. You’ll be up against thousands of other companies who are trying to do the same thing that you are. That’s why one of the most powerful ways to get your message across is through video marketing. The most important thing to remember when creating a video demo video is to make sure the message is clear and concise. The product demo should grab the attention of the audience within the first few seconds. It should convey what your service or product offers.
Product Demo Videos are Key to Sales Growth
The product demo is the medium through which people evaluate products. But we all know how hard it is to make a good product video. Good Demo video productions are like magic tricks, but rather than producing amazing tricks, they are designed to make ordinary products seem extraordinary. A product demo video is a short video that explains what your company does and why people should buy it. It is designed to persuade viewers that your company’s product is something that they should consider.
A good demo video is a part sales pitch and part infomercial. Like an infomercial, it combines compelling images with persuasive patterns. But unlike an infomercial, the demo video does not try to startle the viewer with startling claims. Instead, it gently demonstrates that the product offers benefits and that these benefits outweigh any drawbacks.
You need to convince your viewers that your product is amazing. This may sound obvious, but you would be surprised how many people just throw their product at a wall, hoping it sticks. Subtlety is the key to this. And the best way to do this is with engaging dialogue, strong images, and a unique point of view. You need to begin by researching the product or service you are creating.
Show your audience how the product will benefit them. Be sure to include reasons why your product is better than your competitors’ products. Finally, hook your audience with an emotional appeal. Now let’s look deep into some of the secrets that will help to make your demo video stunning:
Use a flat white backdrop
When you’re creating your demo video it’s important to stand out, create interest and give people a reason to watch it. If you choose to use a background that has texture, color, or even movement, it might take attention away from your product. Flat white is the ultimate safe color as a backdrop because it doesn’t distract your viewers. It creates its background without becoming too much of the focal point.
Keep the video duration short (1-3 mins)
Have you ever gone to watch a video longer than 5 mins, only to get distracted and lose interest in the content? If your answer is yes, then it’s no surprise, given that the average viewer’s attention span has fallen to 8 seconds. To capture people’s attention and engage with them, you need to create short videos that are easy to digest.
Use mid-pitch music. Avoid high pitch
To have a great demo video, you need to incorporate the script, visuals, music, and editing in a way that cannot be broken down. Product demo videos are not only designed to present the features but also make your product more appealing to potential clients. Mid-pitch music is the sweet spot for demo videos. It is high enough to capture attention, but not high enough to feel uncomfortable. High pitch music distracts the viewers easily.
Use motion graphics for text elements
A great way to stand out and make an impact and provide a better user experience with your video is to use graphics to visually represent the words in your script. Motion graphics give you the power to craft a message through text which can complement your pitch, headline, or product benefits. The text is a very important part of a product demo video. Your texts should be simple but attractive. The right combination of text and graphic elements in your video helps you make a better product demo.
Maintain a smooth and subtle editing style. Avoid fast cuts
The demo video is an essential part of the lead generation system. It is the quintessential bridge to the after-sale process and since it gives potential customers a sneak peek at how your product works, you certainly need to spend some time and effort in editing. Professional product demo uses a slow and consistent editing flow which keeps the audience’s attention longer. Fast cuts and jittery camerawork only distract the viewers and make them lose focus on your pitch.
It’s important to have a well-produced video to showcase your product. The better it looks, the more confident people will be in buying your product. So take your time when making your demo video. Don’t rush it just because you have a deadline. The extra effort could be worth it when potential customers are impressed with what they see in the final product.
With the rise in popularity of social media and video content, demo videos have grown into their genre of marketing. They’re not just a gimmick—they help websites and products stand out from their competition. But these demos can’t be created without the right tools and equipment, which is why you need to bring in an expert. At Buzz Creatix, we offer services to create all types of videos including product, corporate, and explainer videos. Start your project with Buzz Creatix now.