26 Jul Provide a Great Customer Experience Through Videos
Customer experience is tossed around so often that many of us don’t have a full understanding of what it means. And considering that your customers are the backbone of your business, it’s time to change that.
Customer experience is essentially how your customers view your brand. Think of it as the payoff of all your branding. If you’ve done your job correctly, your customers will view your brand exactly the way you intended.
And if you’re using video, you have an even better chance of controlling your customer experience. Still not convinced? Here’s how you can use video to provide a memorable customer experience.
Explainer videos, sometimes called how-to videos, are a simple (yet surprisingly effective) tool to boost customer engagement.
Think of it this way.
Let’s say you’re a business. And let’s say you’re looking for a service. You want to invest in the right one, so you’re going to do your homework.
As a service provider, you could let that business try to figure out your service on their own. Or you could be proactive and show them exactly how your service works and what they’ll get by choosing you over all the other options.
Keep in mind that these videos don’t have to be dry. In fact, they shouldn’t be dry. Many businesses use animation to illustrate real problems and draw the viewer into their explanation. It’s fun, it’s memorable, and it’s effective at communicating the point.
Remember your old standby FAQ page?
It answers your customers’ questions, but does it engage them? Is it dynamic? Because if your FAQ page doesn’t fit that descriptor, an FAQ video can do both.
Even if your FAQ page is fantastic, you’re still forcing viewers to dig for the answer they want. Instead, you can provide them with a real person to walk them through their question.
FAQ videos are especially helpful if you need to walk a customer through a specific process, like finding different products, changing service settings, or opening an account. You can show them, click by click, exactly what to do.
It’s a small piece of customer service, but it’s one your customers will appreciate.
Let’s say your customer buys a physical product. What happens if they can’t figure out what to do with it?
Demo or “how it works” videos can help your customers figure out how to use their brand new product for maximum results and minimal fuss. They can learn all the ways their product can be used effectively and make the most of their experience from day one.
Plus, once customers have learned all the essential information from video, they can also share useful tips and tricks via video. This is a win-win for you: real customers telling other real customers how to best enjoy their product, and in the meantime, you’re encouraging customer engagement.
Ready to Boost Your Customer Experience?
If you’re ready to boost your customer experience, it’s time to incorporate video. That’s where we come in.
We know how to make great videos and we know how to use video to make your business stronger. Ready to find out more? Get in touch today to learn how video can change your business for the better.