02 Jun Our Tips For Creating Outstanding Video Marketing Content
Our Tips For Creating Outstanding Video Marketing Content
One of the most common ways to get your product or service in front of potential buyers is through video marketing. The main challenge is that Video marketing content creation can be expensive and time-consuming if you don’t have the right skills or equipment. Companies are using the power of video to help promote their brands and boost conversions rates on their websites massively.
According to Hubspot, More than 54% of consumers would rather watch a video about a product than read about it, but many companies fail to make good use of this powerful medium.
If you’re looking to create engaging video content that can help you stand out from the competition, check out these eight tips for creating great video marketing content.
What Video Marketing Content Is All About?
Video marketing content, short for VMC, can be viewed as any type of media that you release in order to help promote your business. For example, take a look at video blogs or whiteboard animation, both are common forms of video marketing content. Your goal is to create high-quality and helpful information that your customers will enjoy consuming.
If they don’t enjoy watching or listening to it, you likely won’t see much results from your efforts. When you create videos to promote your product, you have to make sure that the user gets some value out of it. Don’t make your video too salesy.
So why is video marketing important? Because it works! If you want your products or services to reach new customers, consider creating a series of short videos that market your product. The quickest and simplest way to spread a message is through video.
8 Tips to Create Great Video Marketing Content
● Don’t Overlook Pre-Production
Pre-production is all of those steps you do before you hit record on your camera, everything from identifying a concept to brainstorming and storyboarding to location scouting.
Before you start shooting, make sure that you’ve got all your ducks in a row, including props, crew members, locations, and camera equipment. Just like any content marketing project, producing video requires some planning upfront. The more time you spend planning and sourcing additional resources, such as music or graphics support, will set up successful production days down the road. If done correctly, pre-production can help save time during your shoot day by preventing last-minute changes caused by poor preparation.
● Pick the Right Orientation
The orientation of your video marketing content matters and it isn’t always easy to know how best to position yourself. That said, there are two things you want to keep in mind:
1) You need to be close enough that viewers can clearly watch your face.
2) When using a smartphone, videos shot in landscape mode look best on platforms like Instagram, Facebook, and YouTube. If you have access to an actual camera or camcorder, shooting vertical or portrait is usually better.
Make sure you have good lighting. While sunlight is typically free and readily available, natural light doesn’t always produce results with true-to-life color balance or high enough brightness levels to capture important details. If you’re shooting indoors, use fluorescent lights like cool white or daylight balanced LEDs. For outdoor shots, make sure your background is simple. Remember sound matters!
● Understand Your Target Audience
If you’re creating videos to market your business, you need to be familiar with who your target audience is. Whether it’s Millennials, Generation X, or Baby Boomers, by knowing which age group and gender your product appeals to most, you can create better video content.
It’s okay if you don’t know, your research will help you make an educated guess. Keep in mind that some audiences respond best to informational/educational content, while others prefer entertainment-based topics. For example, a restaurant might want to create cooking tutorials, whereas a supplement company might aim more toward how-to posts.
● Use the first few seconds wisely
In the online video, six seconds is an eternity. After those first few moments, either your viewers have decided to stay and watch more, or they move on. It’s crucial to make a good first impression with your video marketing content.
Use those opening seconds to demonstrate professionalism, personality, and creativity. If you don’t hook viewers immediately, there’s no chance they’ll stay around long enough to see your message. So use your time wisely.
● Make it clear what the video is about
Make sure viewers can quickly grasp what your video is about. The first few seconds of your video are critical, as you have to hook viewers and get them engaged right away. To do that, make sure you have a clear summary of what you’re going to talk about in your video, this should come before you introduce yourself or provide any other context.
Your title and description should also be on-brand with your company’s social media accounts. It doesn’t have to be perfect, but it does need to be consistent with everything else your company has on its social pages.
● Optimize video for taking action
It’s not enough to just get your videos online. You have to make sure they’re easy to share and find, too. Optimize your video thumbnails and descriptions so that they include popular keywords. Add a clear call to action at the end of your video so that your audience understands what they have to do after finishing the video.
Also, don’t forget metadata, add video tags and titles, descriptions on platforms like YouTube, Instagram. This will help search engines crawl and index your videos which, in turn, helps people discover them more easily.
● Consider adding subtitles in your Video
Many viewers watch videos with subtitles. This is particularly true when you’re dealing with people who speak a different language or use a different dialect than your video’s intended audience.
Subtitles are important to increase the engagement of your video marketing content. Be careful not to go overboard with long sentences and complex syntax, keep it short!
● Use social proof
If you’re trying to convince someone to take a specific action, social proof is an excellent way to get your point across. People are much more likely to buy something, visit a website or recommend your brand if other people are doing it too.
There are lots of ways you can use social proof in video marketing like showing how many customers have loved your products and services, showing influencers using your product or service, and conducting customer interviews. This kind of social proof makes viewers feel safe, but also allows them to see that they aren’t alone in their experience.
But Probably You Didn’t Know That You Can Master Video Marketing Strategies, Right?
Today, you have to think of video marketing in terms of storytelling. Successful videos create hooks that compel viewers to watch until the end. Once you have that hook, it can drive all sorts of marketing actions like emails, views from other websites, leads from sites like YouTube or Vimeo.
If you’re struggling to promote those stories and send people down their paths, Buzz Creatix is here to help you make the most of it.
We offer video marketing content strategy services that will help you create compelling and effective videos that will reach your target audience and achieve your business goals. Contact us today to learn more about how we can help you grow your business with video marketing.