02 Dec How To Shoot Your Product Videos in Simple Five Steps
How To Shoot Your Product Videos in Simple Five Steps
Shooting a product video for your business can seem scary. Not because you’re scared of the camera — but because you don’t know where to start. Where do you put your camera? How do you capture a good shot? Should you use video editing software? What is the whole process?
Well, let’s find out all your answers with Buzz Creatix.
Shooting a professional product video is not easy or something that you can do just by yourself. As a business owner, you’re likely already strapped for time. You don’t want to spend extra hours, with little to no expertise, filming a product video on top of what you already do. So then how can you work on the planning and production? Look at these few steps that we have curated for your ease.
Start becoming motivated
There are plenty of commercials, advertising campaigns, and even social media videos out there that you remember. Why is that? What causes a video to stick out in your mind? Do the colors give you something to think about? Is it the way it was filmed? Or maybe it’s something completely different. Product videos or product teasers give you a great opportunity to show your audience the uses of your product and its benefits. You have to watch other product video examples to get inspired and encouraged. This will help you to generate a basic idea for your video.
Define your strategy
If you’re reading this, chances are you think video marketing is an essential part of your online presence. Whether you’re creating click-worthy product videos or explainer videos for your business, you want them to be engaging to maximize your return on investment. Your video is the first impression you will make on your customers and prospects. You don’t want it to be an afterthought or a sloppy effort. To capture their attention right off the bat, consider grabbing them with an incredible title sequence. You need to make a proper strategy to reach your target audience and present everything in the video.
Decide on the filming of the video
There are many types of products out there, from knives to candy. The market is already saturated with options. But how do you make your product stand out? Creating a video from a production company can help you capture your audience’s attention with an engaging visual impact. You can hire a video production company to create a video for you. As it makes the work easier and better for you. They need to be well-skilled in shooting and filming. While there are many benefits to hiring a professional video production agency, they need to focus on three important things: customer experience, cost savings, and brand recognition.
Schedule your Shoot
A great way to prepare for your shoot is to create a shot list. A shot list focuses on the most important shots for your business and creates a plan for how you want those shots to be executed. The best-case scenario is that your shots will be ready before you even enter the building. However, many things can go wrong from preparation to execution so having a flexible shooting plan will ensure that you don’t burn through all of your time running from room to room trying to get more coverage.
Editing and Sound effects
The key to a good product video is having a story behind the product to make people want to buy it, but it’s also important to feature your talents/expertise. By demonstrating what you do best in the video, your overall message is more persuasive and memorable for viewers. When it’s time to edit, open your project in your editing software of choice. To get the best results possible, add sound effects to feature in your product story. This provides additional context to what your customer sees and will help them better understand the emotion of your brand or product.
Whether you’re launching a new product or looking to revamp your image, creating a product video is one of the easiest ways to help it stand out from the crowd. Buzz Creatix believes in the power of videos to boost products so we developed a core team dedicated to making them for our clients. Our team includes video o specialists who have made countless product videos for brands of all sizes. They can bring your vision to life by telling your story in a series of emotional short films that make people constantly crave more. Contact us today so we can get you started on creating an engaging video that drives sales.