02 Jun How Can You Create A Perfect Ad Copy?
How Can You Create A Perfect Ad Copy?
A good Ad copy can make or break the success of your online business. If you’re creating an advertisement to sell your product or service, you will need a compelling and attention-grabbing copy that will make your audience curious and motivate them to click on your ads. However, what makes an excellent ad copy? What should you consider when crafting your ad copy? Take a look at the following steps for creating the perfect ad copy.
1) Open With A Catchy Headline
Headlines matter. Don’t believe us? Ask any newspaper editor. Headlines are so important that they often sway whether someone will go through your entire story or not even bother picking it up in the first place. So, before you start to write, take some time and craft an intriguing headline that will get potential customers to click on your ad. One of the famous formulas is the power words formula. For example: How to Lose 10 Pounds Before Summer! This formula works because it contains powerful words like how to lose and summer. These words help grab attention by focusing on benefits (i.e., losing weight) rather than features (i.e., dieting). The word before also implies urgency, and many dieters feel there is never enough time left in summer to lose weight. And finally, using numbers in your ad copies helps quantify how much better off people can be with your product or service—in just six weeks!
2) Mention The Problem/Need
When advertising a product or service, it’s essential to mention what problem you’re solving. Take note of what your customers are complaining about and emphasise that. In some cases, they might not even realise they have an issue! For example, if you sell shoes and discover that 70% of your customers complain about blisters after running, don’t just mention it in passing. Instead, reiterate it as often as possible. Tell people exactly why their lives will be different after using your products. This is called painting a picture for your audience. You want them to visualise how great life can be once they purchase from you. You want them to picture themselves with your product/service and live happily ever after.
3) Create Value Through Claims And Benefits
No matter what you’re selling, your main objective in ad copies is always to create perceived value and increase demand. By promising something tangible or intangible, consumers will automatically want whatever you’re offering. If you go into a restaurant and see that they have five-star ratings from 200 reviews on Yelp, are you more inclined to eat there? Of course. No matter how good that restaurant is, most of us are suckers for positive feedback and would like nothing more than to add our glowing review on Yelp. The same concept applies online as well. If you can offer any guarantee, people will be drawn to your product because they feel safe investing their money in something with a solid track record. For example, if you’re trying to sell a diet supplement called Slim fit(for example), then try saying: This new weight loss pill has been proven adequate time and time again by thousands of satisfied customers. This claim gives people confidence that Slim Jim works. But, be authentic. Make promises only your product/ service can fulfil.
4) Show Proof With Testimonials
To increase the effectiveness of ad copies, you need to provide testimonials. This is usually done through customer reviews, images of other customers using your product, or any other number of ways. The goal is to have your customer see that others like them have tried and enjoyed your product, and if they try it too, they’ll get similar results. According to Bigcommerce, 72% of customers read testimonials & reviews on different websites before making any purchase decision. Testimonials are powerful components of any ad. For example, you can offer a free sample of your product or service, then ask clients if they’d be willing to give you feedback on its effectiveness. Over time, your testimonials will become more authentic as customers share their true feelings about your product or service.
5) Use Emotion Words To Connect
The oldest trick in advertising is also one of its most effective: tell your potential customers that everybody else likes your product. If we see that everybody else is doing something, it’s easy for us to get caught up in that trend. It doesn’t matter what kind of product you’re selling; if you can tap into people’s emotions and use words like love, hate, or fear in your ad copies, you can sticks with them long after reading. So users use emotional words in your ad copy and connect with your reader on an emotional level.
6) Add A Clear Call-To-Action
If you want visitors to take any action, you must ask them what you want them to do. Doing so will increase your conversion rate and may even reduce refunds. Make sure that whatever action you want people to take is made crystal clear in your ad copies, whether making a purchase or downloading your white paper. It may seem obvious, but using solid calls to action can help boost sales!
7) Implement FOMO
The fear of missing out is one of humankind’s strongest emotions. Just think about how many times you have purchased something a few hours before the sale ends, even if you don’t need that at that time. Consumers value new things, especially if their friends have them and seem happy. Your copywriters need to mention FOMO in the ad copy when introducing your product or service. A good example would be If you don’t get tickets before 5 PM today, you might miss out on seeing XYZ play live! Get yours today at our website! You can do it more perfectly by adding a real-life countdown timer to your landing page. According to Optinmonster, adding a countdown timer to your sales page can lift your conversions upto 8.6%. Your copywriter has just elevated their ad copy above all other online ads with that single line. Do not underestimate its value; use FOMO in your next ad campaign and watch as conversions soar through the roof.
8) Follow A Proper Framework Like Aida Or Pas.
The AIDA and PAS models are tried-and-true methods of effective advertising. AIDA is an acronym for attention, interest, desire, and action, while PAS stands for persuading, attracting, and selling. Using these models as a framework can help you define your main message clearly and clarify your intentions with each potential customer. AIDA and PAS are beneficial ways to maximise the effectiveness of your ad copies. If you’re looking to create a perfect ad copy, you must follow these models to ensure that your audience pays attention and engages with your content. Remember that no matter what model you choose, it should be followed by a call to action so that people know exactly what they should do next after reading or watching your ad. We always use AIDA or PAS methods to connect people with our video ad. That’s how we create video ads at Buzz Creatix.
Here’s A Wrap Up!
When writing an ad, ask yourself: What is my selling point, and how do I convey it in just one line? Next, write down as many points as you can that relate to your product or service. For example, if you’re promoting a restaurant, consider words like tasty food, good atmosphere, great location, and fast service. Then figure out which of these words are most important and use them in your ad copy. Once you’ve done that, write the entire ad copy with the help of frameworks like AIDA or PAS.
Keep it short and sweet, and make sure all of your sentences lead back to your main message. That’s how you can create a perfect ad copy for any product or service! If you want to create these on your own, you have to arrange the proper setup and hire a copywriter, video editor and other staff for creating this kind of ad. It doesn’t seem very easy for business owners just like you. That’s where Buzz Creatix comes into the picture. We have a professional video production team who can help you create compelling video ads for your brand. Give us a try today!