10 Oct How can social media marketing help Indian businesses grow ?
It is a well-known fact that social media marketing has been on the rise in India. If you run a business, it’s critical to have a plan for bringing your brand into the social sphere. However, despite this importance, many companies fail when it comes to social media marketing.
How social media marketing benefits Indian businesses.
Social media marketing is an integral part of online business. It comprises search engine optimization, paid advertisements on social media, digital PR, and social networking sites. According to the data provided by Statista, there are more than 50 crore people using social media in India.
Social media marketing in India can be very fruitful. Your business can reach out to new customers, increase sales, create brand awareness and promote products/services. These days most companies are using social media to build brand awareness and share their business updates.
According to a study by Hubspot, 88% of marketers send 50% more messages per day than last year. 70-90% of marketers believe that social media has potential benefits for expanding the overall reach of their products/services.
So what are some simple steps to take that will help you get started?
The first step is to define a goal.
The first thing you need to do is define your goals. This may seem obvious, but many companies make the mistake of jumping in without thinking through their objectives. It’s important not only from an internal perspective (what does your organization want?) but also from an external perspective (how will customers be impacted?). For example, do you want more followers? More traffic to your site? Improved customer service score? Improved search rankings?
After defining your goals, the next steps are to build your social media marketing plan and determine which channels the best suit you.
How to Make a Social Media Marketing Plan
It would help if you created a proper social media marketing plan to increase your brand visibility and online presence. You should also be able to develop a strategy for your social media marketing campaign.
First, you should identify the goals of your social media plan and clearly define them. For example, you may want to increase customer engagement or generate more leads. Or, you may want to build awareness for your brand.
The next step is to choose the best social media platform(s) for marketing. Many different factors contribute to this decision. For example, do you know which demographics use which platforms? Which sites do they visit? What types of content do they like? How often do they use it? Do they engage with specific types of posts (e.g., videos, How-to articles, Why posts, etc.)? What topics interest them?
Make a list of goals, a budget, and a collection of topics. Examine your content creation and advertising resources now. After looking at all of them, choose which subjects and content types will be used in each stage of the funnel and which social media platform will be utilized to market and promote your content.
This is where social media gets really exciting. There are lots of ways you can use the different social media channels, and your team can help incorporate them into your social media marketing plan.
How to Choose the Best Social Media Platforms for Marketing
Once you’ve defined what you want to accomplish (your measurement goals), it becomes easier to determine which social media channels are right for your business. There are many things to consider when choosing which platforms to use:
1) Your objectives
2) The demographics of your target audience
3) The messages you want to convey
4) How often do you plan to update
If you want targeted traffic, then Paid Social Media Marketing is useful for your site traffic and sales. You can select specific social groups based on geography or demographics that represent your target audience.
If you have a boutique in India, Facebook, Instagram, or Twitter may be beneficial for marketing your items since most people go to these sites daily to see new fashion trends, celebrities wearing fresh clothes, and more! Furthermore, suppose you are a b2b company looking to target specific audiences such as city-based companies, professionals in certain sectors, or job titles. In that case, Linkedin is the ideal platform to connect with your audience.
As a rule of thumb, choosing more than three social networks can be considered overkill for most businesses.
Paid Social Media Marketing Tips
When planning your strategy for social media advertising, think about what works best for your business model and go from there! There’s no right answer here other than doing intensive testing (which should always include split-testing).
Consider these tips when you’re formulating your strategy:
1) Start with a small budget and see how it performs before increasing the amount you spend
2) Spend time on social media sites to get a feel for what types of content work best, then go from there. Research other brands that have been successful in your industry, and take a clue from there.
3) Have a clear idea of who your target audience is.
4) Define your KPIs (Key performance indicators)
Use these Paid Social Media Marketing Tips to increase the visibility of your business online. Also, remember that it takes time to build relationships with customers on social media sites. You need to put in the effort before realizing results! See social media as a growing relationship — it won’t happen overnight, but if done right, it can lead up to some amazing outcomes for your business!
Get started today by choosing the best social media platform(s) for advertising.
Facebook Ads are great for targeting a large audience of users who meet your target demographic. Paid social media marketing ads on Facebook allow you to choose the geo-location, age range, and specific interests for people to see your posts.
Instagram is great for branding and awareness since your posts will be displayed in users’ feeds instead of on a webpage like Facebook or Twitter.
Twitter is good for building brand awareness and driving targeted traffic to content such as blog articles, ebooks, etc.
LinkedIn is good for B2B companies who want to connect with influencers within their industry and promote thought-leadership. LinkedIn has very precise data of Job Titles, Company Size, Industry, professional Experience, and so on. With laser targeting ads, your message would reach the exact people you want to show your ads.
Youtube is essentially the second-largest search engine, so if you are looking to increase your exposure, you can think about creating videos for your business or posting video reviews of products. This will gain more exposure for your brand!
Since social media marketing connects your business with potential customers and promotes brand awareness around your offer(s), the ROI of social media advertising depends largely on how many people you can reach. If you can make meaningful connections with 1 out of every 1000 users who see your posts/ads, then you are doing well.
Buzz Creatix is a Mumbai-based video marketing funnel agency. We can assist you in obtaining high-intent leads or producing video and text content for your marketing campaign. Get in touch today.