02 Apr Consistent Lead Generation: A Key To Business Growth
Marketers are always in constant efforts to drive leads for business or their clients. Why so?
Because over 83% of businesses are investing in lead generation companies for prospects, and when we say this, does it mean that you need to generate leads through digital to grow the business? Let’s find it out together as we talk about the following topics:
- What does lead generation in digital marketing mean?
- How are leads essential for the consistent growth of your business?
- What are the ways to generate leads through digital marketing
- How does leads impact the sales funnel
Getting leads for businesses seem all enticing. But figuring out ways on getting the leads might be a task to do. When you ask us if getting leads is difficult, then our answer would be a no. Because we’ve explained below everything you need to know about leads and driving profits back to your business.
What Does Lead Generation In Digital Marketing Mean?
In the context of digital marketing, a lead is referred to as contact with a potential of becoming a customer, also known as a prospect. But depending on the organization, the definition of the term” lead” may vary. For certain companies, a lead is determined to be a prospective customer, whereas a lead may be any sales contact for the other companies. But what remains the same across all the definitions is that a lead will potentially become a future client.
Note: The database of leads generated from online activity can be saved easily, but tracking leads from offline activity should be given more attention.
Tip: Always use the CRM platform to help your sales team function and maintain the database properly.
How are leads essential for the consistent growth of your business?
Lately, the purchasing habit of people has changed through years. Customers are no longer attracted to flashy advertisement or aggressive pitches. And so, having quality content is becoming essential to engage customers.
Marketers have also switched their focus on being found and learn how to build continuous relationships with buyers.
Lately, one of the primary keys to a successful business is the generation of new leads. Here are the four reasons why lead generation is essential and how businesses can benefit from getting quality leads.
- Targeted Desired Audience:Lead Generation campaign allows you to target specific and desired customers at different metrics like demographic, locations and interests. It can help you tailor the value of your product or service according to their wants, needs or interests.
- Brand Awareness:Lead generation educates your niches about your products and their features, thus creating an offline marketing opportunity.
- Leads To Customers To Profits: Businesses that have opted for a lead generation campaign are more likely to make more sales by converting leads into customers. As a result, this can also increase the profit margins of the business.
- Lesser cost than other advertisements: Pricing is usually connected to the difficulty in acquiring the lead. The rule is – more accessible to a source, the lower will be the price. Usually, higher quality leads get in higher conversion rate.
Key Takeaway: Percentage on the conversion rate on leads received through lead generation campaign is way more successful than cold calls or contacts.
What are the ways to generate leads through digital marketing?
In this digital era, the way to do business has changed, so it is vital to keep up with the prospects’ demands by building a well-powered lead generation machine.
- Leverage Paid Social: Maximum internet users are on Facebook and other social mediums, so around 84 per cent of marketers choose to use the platform to drive traffic and acquire leads.
- Use content marketing: Generate leads by becoming subject matter experts on a topic that your product or service solves.
- Google Adwords: Since it is pull marketing, marketers have started leveraging Google AdWords to get quality leads.
- Segment Email Marketing: Opt for marketing automation as this method helps the marketers to send highly targeted emails to leads and convert them into customers.
- Optimize your site for local SEO: Local SEO will help your business to tap into the surrounding community and help users to find you easily. As mobile continues to dominate, local SEO can make a massive difference in driving profits to your door.
Pro Tip: Know your target audience/ niche and understand which type of digital platform are they highly active on. Tailor your marketing strategy accordingly to receive more quality leads.
How does leads impact the sales funnel:
Every lead goes through the stages of the sales funnel before converting into a customer. Just as the name indicates, a sale funnel is the widest at the tip and narrowest at the top. Each stage of the funnel pushes your most qualified lead to the next stage and filters the one that does not fit your offer. A sales funnel directly connected to your customer journey can be done into three parts: top, middle, and bottom.
After doing this, your sales funnel structure will look like this:
Untouched > Contact made (Leads) > Qualified> Proposal presented > Negotiation > Won
You must be wondering how do sales reps know the steps of their sales funnel inside out. There are two key reasons for this, they are:
- They can address customer’s key wants and needs and deliver the right message at the right given time
- They can scale their sales process, review their sales and revenue and hit the goals.
In other words, a well-defined sales funnel improves customer’s journey and also improves the company’s health by getting more profits back in business.
Digital marketing is a great way to grow your business, and several companies are actively working on generating leads to get more sales.
With the change of sales in the digital era, marketers have to put in more effort to know their niche and grow their sales.
If you work on getting more leads then look for us as the best lead generation company to drive more profits to your door.
What is your strategy for getting more leads?