05 Dec Commercial Product Videography: Ideas to make Ingenious Videos
Commercial Product Videography: Ideas to make Ingenious Videos
With all the brands and businesses producing entertaining and branded videos these days, it can be difficult for marketers to make sure that their promotional videos stand out. If you’re struggling to come up with commercial product video ideas for your brand, then it might be time to channel your inner film director. They’re the people who can inspire you with their creative vision, and get a reaction from their audience. But most importantly, they can make sure that videos have strong visual design and a coherent storyline just like the pros. We’ll look at some of the best commercial video ideas that are tailored toward different brands. By adopting these winning strategies, you can promote your business in innovative ways and grow your audience and revenue.
Is your product or service one that requires a bit of, well, explaining? A concise animated explainer video could be just what you need. This video includes a simple explanation of what your product or service is. It shouldn’t be overly long or complicated, it just needs to explain your business proposition memorably. If you have a product or service that requires a bit of explanation, then it might be worth thinking about getting an animated explainer video. This kind of animation video plays on words and incorporates engaging characters, which break up lengthy explanations. A cool, quirky, and engaging animation video is something that people will remember – both customers and future staff members.
FAQs are those little text areas on websites that people most commonly skip when visiting. If you’re like me, you’ve been guilty of doing this too! But it’s a big mistake because FAQs can be extremely useful to customers deciding if your product or service is right for them. Get an entertaining FAQ video series produced and improve your customer experience at the same time. Represent a different voice or face when offering people information on your business; these videos are another great way to promote yourself – so make it entertaining!
Recent Studies say that 54% of consumers are keen to see more video content from their favourite brands. 87% of marketers are now using video as a marketing tool. There’s one issue though: with the sea of entertaining and branded video content out there, how do you make sure that your promotional videos stand out? Video testimonials are the best way to make your business stand out from the crowd and gain loyal customers. There’s a reason testimonials are the toast of the marketing world. Not only do they help you prove to your customers that your product or service works, they allow you to show off just how useful and effective it is. People don’t just want to read testimonials – they want to watch them!
The Case Study is an important tool that can be used to highlight the impact and popularity of your product or service. It is one of the formulas for success in the digital world. Case studies are extremely beneficial in boosting your credibility. Stats say that case studies with video testimonials have a 75% higher lead generation rate than those without it. It’s not surprising though: videos are more memorable, they create stronger bonds and increase trust which are all important components in the sales process. And as all businesses are trying to get ahead, you should use every advantage at your disposal.
Company Culture Videos
Your company culture videos should be informative, but most importantly – fun to watch. Give your viewers a behind-the-scenes look at your business and showcase why your company is unique. Keep the tone light-hearted and friendly, but keep it informative enough so that candidates and clients will want to know more. Make sure you give an honest picture of what a typical day looks like in your office or workspace. Company culture videos are a short and sweet way to express the heart and soul of your company. Often people can see from afar that your company is awesome through these fun and quirky videos.
At Buzz Creatix, we offer a tailored video content solution for you. Creating great video content is no longer an option, it’s a necessity. Our team will work with you to create a video content solution that focuses on your specific business objectives and goals. We’re a video production company focusing on creating high-quality, branded content and sharing it across our marketing channels and yours to accelerate your video’s success online.