COMPANY X is an education service provider. They were looking to create a marketing strategy that helped them generate leads online and provide an effective pathway toward conversion into customers. We worked with them to provide high quality visual and textual content stitched together to create a seamless marketing funnel.
In order to do this, we first analyzed their current content activities and conducted extensive competitor analysis to determine exactly where their advertisement money was going. From there, we determined that approximately 80% of their marketing spend was wasted on pay-per-click advertising. From there, we knew exactly what needed to be done.