04 Dec 6 Benefits of Product Films For Your Business
6 Benefits of Product Films For Your Business
In today’s fast-paced, technologically advanced, and visually marketing-savvy world, it’s quite simple to overlook the power of a product film as an effective tool in your marketing arsenal. The product films have proven to be a great tool worth investing in. From driving sales to inspiring loyalty and generating leads, product films help you meet all your business needs. A product film can present your offerings in the right and precise manner. If you’re still wondering what a product film is and how it can help your product or business succeed online, then I have got you covered. We will be covering the key benefits of using product films in your marketing strategy.
Stand out from the competition
Creativity and innovation are the most important factors in making a successful business. If you want to establish your business as an innovative leader within your industry, it’s essential to be on the cutting edge of technologies. If you’re looking to set your business apart from competitors, using a product film can be a great way to go. Videos are a very effective tool to capture and retain the attention of customers. With online video usage constantly rising, videos on landing pages and other channels can help to increase conversions.
Engage with your customers
In the 1970s, marketing was just about reaching the customers – but in today’s ever-changing digitalized world, making a sale would mean nothing without an engagement. Engaging with customers is taking a different approach than just making sales. Video has overtaken images as the major form of online content consumed. At least 33% of online activity time is spent watching videos. The better your videos are, the higher rate of engagement you get from users. This can also lead to higher profit in the long run.
Help your clients to understand the product
If you don’t want to keep flipping your business card over and over, let the video do all the talking. Product videos are great communication tools that allow you to highlight the benefits of your product or service through real-life scenarios while showing how much it can simplify your customers’ lives. Product videos help in making your potential clients understand the product easily. People love short and informative videos that can be easily accessed and are easy to comprehend.
Save your time and money
Saving time and money is a dream of every business owner. You need the right resources to save both time and money simultaneously. Product videos are the most effective way to create awareness about your product and business. You don’t need traditional media such as print, banners, or hoardings to create awareness anymore. A 60-second video can be shared with ease over social media, making you a lot of brand awareness. Video increases sales by 80%.
Bring your designs to life
A product video is a marketing strategy that can be used in place of written explanatory content or when there are no images to accompany your products. It emphasizes aspects such as product features and their benefits to your life. Product video enables you to make your product come alive. It’s a great way to tell any story you want – from the story of your life to the story of your business. It can be used in many ways and it is another opportunity that you should use to its maximum potential. With video, you can weave any number of story points, creating any number of narratives that shape your overall brand message and communicate to clients why they should buy your product.
Helps to Boost Conversion Rates
There’s a reason video marketing is the fastest-growing segment of the advertising industry. Using video for your product pages gives you a two-second advantage over your competitors. A single, well-crafted video can make or break your brand. Product videos aren’t just good for a product launch or promoting a product on social media. They’re also highly effective at spiking the conversion rates of any given landing page by as much as 80%. Videos give customers an especially clear reason to make a purchase. That’s important because it can help people understand what they should do next instead of feeling like there are still too many options on the table. Product videos are known to convert better than static images. It’s a known fact that adding videos to your product pages increases click-through rates by 96%.
Buzz Creatix is a marketing agency based in Mumbai, offering integrated marketing services to help businesses of all sizes win. We are a team of marketing experts providing comprehensive and cost-effective solutions to clients worldwide. As a top-notch marketing agency, we make sure that our clients are well promoted on all social media platforms. Our team uses its creativity to design product films that will have consumers asking for more.