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How to Build Your Own Prospect Database

For marketers, a prospect database is a fantastic tool to strengthen your ROI. The reason is simple. Instead of playing numbers games and trying to attract new prospects through your marketing funnel at random, you can fall back on a list of prospects, ready and waiting...

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The Pros and Cons of Prospect Databases

Organizations have more information about their customers than ever before, and more data is being generated every single day. Now, companies can pinpoint their customers’ likes, dislikes, and pain points with stunning accuracy. Prospect databases go a long way in helping you figure out your customers,...

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