5 Things You Need To Consider When Making a Product Demo Video

10 Simple tips to make your video look perfect

10 Simple tips to make your video look perfect

You’ve filmed your video, edited it to perfection, and now you’re ready to share it with the world, right? Well, not so fast. While your editing skills are up to par and your content is interesting, there are some simple things you can do behind the scenes to make sure your video looks its best. So consider these 10 little-known video tips the next time you’re working on that next big video project, and keep them in mind when you’re watching others.

10 Tips To Make Your Video Look Perfect, Effortlessly

Tip 1. Use an external microphone

It’s an old-school piece of advice, but it’s still relevant. If you want your videos to be good quality, try using an external microphone for higher-quality audio. Unfortunately, the built-in microphones on most cameras are pretty awful, so if you can invest in a better one like Rode VideoMic Pro, you’ll have much better sound quality. Also, using an external mic doesn’t pick up any camera noise and ambient sounds that will ruin your audio track.

 Tip 2. Use a clean background.

Whenever you shoot a video, make sure that the background is clean. You don’t want it distracting from your message or drawing attention away from you. If you’re not in front of a white wall, use a piece of poster board or paper as a backdrop. If possible, try not to have anything in your shot other than yourself and any props needed to demonstrate whatever you’re talking about. If there’s something else in the shot, even if it’s just an extra chair, it can be hard for viewers to focus on what they should be paying attention to! It also draws attention away from you by creating a distraction. The less busy your frame is, the better the chance viewers will focus on what you are saying. It also helps keep your audience engaged because their eyes won’t be distracted by random objects around them when they’re trying to listen to you speak.

 Tip 3. Use a Tripod

Unless you’re filming a quick on-the-go video, avoid holding your camera in your hands. That creates jittery footage that’s hard for viewers to watch. Instead, hold your smartphone or camera on a tripod. If you don’t have a tripod at home, try setting up two empty water bottles as impromptu tripods; they work surprisingly well. Alternatively, place your camera or phone atop an item you can stack books on top of. Make sure that whatever you use is secure and won’t fall over easily if bumped into by accident.

 Tip 4. Divide and Conquer

Rather than editing your video in one go, try cutting it up into chunks and editing each chunk separately. Many short edits are much easier to digest than a long, continuous stream of content. And if you have footage that won’t ever be seen together, such as a time-lapse shot and some random shots of your dog, you can probably cut them into different chunks without too much trouble. This approach will make it easier for you later on when you need to compile all those clips into one cohesive video. You can implement this video tip in the post-production stage of your video.

 Tip 5. Lighten it up

Most people don’t realise that good lighting is essential for a great video. It is more important than expensive cameras or editing software, but many people still overlook it because they think I’m just making a video for my website; what does it matter? A picture can be worth a thousand words, and in video form, even more. Even if you have a simple setup, say, your phone or camera, the way light hits your subject can make the difference. Natural light from windows is often best, but if that isn’t possible and you need artificial light, consider investing in equipment such as floor lamps instead of table lamps. Lighting is a huge part of making your video stand out. You want it to look crisp and clear, so avoid having dark shadows. According to Wistia, if you symmetrically place two light sources, they create a balanced effect with no shadows. If there are no open windows where you are filming, use a natural-looking lamp to distribute light throughout your frame.

Tip 6. Zoom in on faces

It can help you get close and capture facial features. You may also want to try different zoom settings depending on how much room you have available or what effect you are going for. Zoom in just enough that you don’t have too much space and can fit everything into one frame without distortion. Make sure to take a test shot first and adjust as needed based on how it looks through your camera.

 Tip 7. Try multiple takes before getting frustrated

Your first few takes will likely be terrible; that’s just part of making videos. After all, even for professionals, capturing something interesting in one take is rare; it usually takes three or four to get what they want. So don’t be discouraged if it doesn’t come together on your first few tries; give yourself some time, and you’ll find that recording a successful video is easy.

 Tip 8. Animate titles to match the narration.

If you do a voiceover, make sure you have animated titles for each point in your script. The animation will help keep your eyes on your video even if people find themselves tuning out of what you’re saying. This video tip is crucial to increasing your video reach and engagement. According to Instapage, Animated titles and, most importantly, using those at perfect timing can increase your video reach by 16 per cent. If a user finds their mind wandering from what you’re saying, they will focus instead on what is happening visually on the screen, which might be enough for them to return their attention to you. This goes for non-voice-over videos, too, as many people get bored easily when watching content online. So there needs to be some form of interest or entertainment factor provided through good animation.

 Tip 9. Sound Matters

Videos can be much more than just a series of images. Music and sound are integral elements that can completely change how you feel about a video. Think about when you watch a scary movie. If it were quiet, would it be as effective? Or how about if we watched a slow-motion race accompanied by dramatic music? Chances are, it wouldn’t have quite as much impact without these elements. That’s why making sure that your videos have both music and quality sound is incredibly important, whether in an online business training course or an ad for a local business.

 Tip 10. Be Transparent

People want to feel connected with their favourite artists, so you must be upfront about who you are and what you do. If you’re a singer-songwriter, say so! Letting people know what they can expect from your social media will help them feel at ease and avoid feeling disappointed. Remember: your fans don’t necessarily care about technical terms like DSLR or record labels; be honest. After all, transparency makes for great PR and great relationships.

Not A Tip, But Something Even More Vital!

While there are many ways to create a good-looking video, it’s best if you keep it simple. That way, you won’t overwhelm yourself and can start getting more views on YouTube quickly. The key is knowing what kind of videos get a lot of views and then doing something similar. This might require a bit of trial and error, but once you figure out what works, you’ll be able to produce high-quality videos that people want to watch consistently! If you don’t have time to do so many trials, then it would be great if you hire professionals like Buzz Creatix to make your video perfect. We have our internal video production team. They have years of experience making videos for business owners just like you. They will work with you closely to understand your vision and help bring it to life. That’s how we can help with our video production services. So give us a try today!

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