19 Oct 10 Copywriting Tips to Rock Your Digital Marketing
10 Copywriting Tips to Rock Your Digital Marketing
Copywriting is a term that every marketer is familiar with. It is one important aspect that most digital marketers absolutely fail to use in the right way. India has become a hub for Digital marketing and with the recent rise in advertising spend it has become all the more important to write compelling, engaging content for your audience.
Every business faces stiff competition on the internet today, so it is very important to stand out of the crowd to get noticed.You should make sure that your brand becomes an authority on the web and its identified as a genuine one. This can’t be achieved if you publish content that doesn’t engage your audience and hardly anything is done to make them read it to the end.
Copywriting can be used in the following ways:
- Product descriptions for eCommerce businesses
- Product & services description on B2B websites
- Content for Digital Marketing (Advertising, Branding, lead generation)
- Copywriting for email sequences, newsletters and Website
Good Copywriting takes your marketing efforts to the next level and gets your business noticed.It can improve customer experience, increase user engagement and conversion rates. Copywriting has the potential to bring success in Digital Marketing.
Here are 10 Copywriting Tips to Rock Your Digital Marketing:
1) Attention-grabbing headlines are a must
Think of your favorite newspaper. Can you recall the headline a day ago? I bet that many of us can. This is because headlines are prime asset for grabbing your reader’s attention!
Article sub-headings are also essential to break up long chunks of text and make them easier to read on smaller screens. The first sub-heading may appear around halfway through the article.
2) Don’t just list items. Create a flow.
The next step is to create a text flow that will keep your readers interested throughout the entire piece. Your copywriting should never be just a list of facts or statistics but should instead include natural language that will enable your readers to become engaged and involved in what you’re writing about.
3) Use an “active” writing style
Long text blocks that are simply a list of bullet points or sentences quickly become mind-numbing to read. You can alleviate this problem by using more active, concise language in your copywriting.
4) Don’t overuse superlatives and hyperboles
While superlatives and hyperbole can certainly be creative and interesting, you should not overuse them in your copywriting. If you do, it will damage the credibility of what you are trying to convey.
5) Add some personality
The best copywriters go beyond just writing about their company or product’s features. They include a personal touch that shows readers they are not just another corporate entity but rather a human being who is passionate about what they do.
6) Be upfront if you’re selling something
If you are trying to sell your products or services through your copywriting, make sure to let your reader know right away. A great way to do this is by introducing a relevant statistic or bold statement that highlights the benefits of your product.
7) Be honest and avoid BS
Don’t try to trick or mislead your readers about what you have to offer them. Your copywriting will be more powerful if it’s built on honesty and authenticity.
8) Use power words
Power words, or emotive vocabulary, are used to convey emotion and excitement. They can be applied anywhere in your copywriting to improve the impact of what you have written.
9) Vary sentence length
Long sentences without breaks for commas or periods are difficult to read quickly on the screen. You should always try to vary the length of your sentences to increase readability.
10) Write for your audience
Remember that copywriting is all about communicating with your readers. If you lose track of who that is, then you risk losing their interest entirely. When writing for your audience, always put yourself in their shoes and try to imagine how they would receive your copywriting.
This is a must: proofreading.
This should be obvious, but it’s always worth reinforcing. Make sure to proofread your copywriting to reduce typos, punctuation errors and grammatical mistakes. “The quick brown fox jumps over the lazy dog” is better than “The qucik browwn fox jumpes ovver teh lazy dog”.
If you want expert copywriting assistance, Buzz Creatix is a one-stop-shop for all of your copywriting needs. We’ve perfected the art of copywriting after working with numerous businesses and various types of content. Get in touch to find out how we can help with copywriting for your marketing initiatives.