corporate video production in mumbaiIn recent years corporate videos have been at the core of business promotion for most of the small and medium sized companies. The reason being, corporate videos act as a catalyst in the way of brand promotion. Gone are the days when businesses used brochures and other advertising ways as a mean to promote their brand. Today, with technology advancing by miles the taste of the end consumer has also changed. With 4G technology entering the telecom space and the data getting cheaper, more people are inclined towards watching videos. This inclination has propelled many businesses to make more corporate videos for brand promotion in Mumbai thus enhancing their corporate video production.

Today, the traditional advertising methods have taken a slight back seat and corporate videos have replaced them to an extent. They are the new means of advertising and are yielding good results to corporate. However, the main question that arises is that how to use this medium (video marketing) effectively so that they can add a spur into the business? Let’s have a look at some tips that will help you go ahead.

Train Employees by using a Video

With office branches spreading through cities, the management don’t always have the luxury to sit with the employee through training. So, as a solution to this the entire process can be recorded step by step figuring yourself going through the entire training. These videos can be used effectively when new team members join the business

Video Tutorials for Client’s Understanding

Most of the clients are generally short of time, so using recorder to shoot short screen recordings can help greatly. You can send your client’s links to private videos that can help them go through particular concepts, and they can watch them on their own time. You can provide great value added service to your clients with these video tutorials.

Make yourself accessible through video

After Google, YouTube is the most viewed search engine globally. YouTube being owned by Google, it places the inbound links extremely higher when added through its platform. Videos can be used for making your marketing strategies work or to communicate with the team, however, the most important part is to have time on hand and experiment with it to make yourself visible to reach to your clients.

Video Testimonials Influence Clients Greatly

No doubt, testimonials in written form are powerful; however, a video testimonial is even more trustworthy. According to experts, clients get more influenced through testimonial videos than the written reviews. You can shoot these videos at the comfort of your client and they don’t necessarily have to be too intrusive. Speak with them about what they enjoyed the most working with you. Be rest assured that such testimonial videos can help to lift your brand image a great deal.

Following these points can help you greatly in achieving the unbelievable. With corporate videos ruling the marketing strategies of corporate, the ways to use them effectively can further add a gold lining to your business.

Buzz Creatix is a company leading in explainer video production in Mumbai bringing life to your product ideas. A creative explainer video maker, Buzz Creatix help you promote your brand with full zest through its explicit choice of corporate films, explainer videos, logo design, brochure design, etc.

Author

Amit Thaker

Amit Thaker is the founder and creative head of Buzz Creatix. He has previously worked with Pixels Eye Entertainment, Travel XP, Media Worldwide and PMI Entertainment and now as a creative head of Buzz Creatix is helping businesses develop video content for improving their sales and marketing.

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