Texts and Videos – Rivals or Companions

We can all agree to the fact that if a video is made right, it is simply more engaging. While that is true, our love for reading Terribly Tiny Tales hasn’t diminished. Often we underestimate the power of words. But now you can have the best of both worlds by adding texts in videos. It will have double the impact on a person’s mind and boost their retaining power. Being a video production company, we strongly believe texts and videos go hand-in-hand. Although each may have its pros and cons, but when used together, the impact is greater.

Titles That Catch The Eye

Before viewing a video, doesn’t its title catch your eye first? A captivating title can attract almost all viewers and readers instantly. A strong title draws more people to your blog or video. This automatically increases traffic to your website. Copywriters and scriptwriters heavily depend on the words they use if they want their work to become a hit.

Part Of A Larger Marketing Strategy

There’s content marketing in the form of blogs and SEO articles and there’s video marketing in the form of television advertisements, social media video campaigns, etc. There are people who love reading and there are some who prefer watching videos. While your site attracts only a certain number of people depending on the type of marketing strategy, you can change that by employing a textual video marketing strategy. Today, multiple businesses and companies are making use of this strategy to reach maximum views. By adding texts in a video you are guaranteed a rise in the number of viewers and subscribers, especially to your YouTube channel. Texts in a video play a crucial role when there isn’t any dialogue or narration. The key message is conveyed solely through background music and supers. The significance of using texts in a video is the length. Captions and supers are short phrases or just a single word. In several company videos, motivational videos and product videos that have no voiceover, texts are the tool used to deliver the message. In corporate training videos, CSR videos and explainer videos texts are still used despite there being a narration or dialogue. This is to ensure that the viewer finds the video engaging and easier to understand.

Information Cues

Texts are also used as information cues. Not only does the viewer enjoy watching a specific text video, but he is also able to retain whatever the video is conveying. Using texts in training videos and explainer videos helps him remember what is being taught. When such videos are viewed again for revision purposes, texts make it simpler to recall the key points. Rewinding is also easier when the key points are displayed.

Consuming Videos On Mute

A high percentage of people watch videos on mute. And when texts are added to the video, they easily understand what it is about without any need for audio. These texts highlight the key points and lay emphasis on the crux of the matter.  More people who consume video content without sound will flock to watch your videos and not anyone else’s if you combine texts and videos. By doing so, you give them the opportunity to engage in a video that doesn’t compel them to turn on the sound.

Brand Identity

Another advantage of having texts in a video is building your brand. By displaying the brand or company’s name in a video, the viewer is able to set you out from the crowd. He can immediately identify the logo and connect with the video when reading the brand’s language of promotion. When we create a video, we always research if the particular audiovisual will be more engaging having texts or typography. This makes the video very aesthetic and flawless.

As mentioned in the title, texts and videos are more companions than foes. It is a fast-growing trend using the two together as the result is better. The next time you think a video can do without texts, think again!

Author

Amit Thaker

Amit Thaker is the founder and creative head of Buzz Creatix. He has previously worked with Pixels Eye Entertainment, Travel XP, Media Worldwide and PMI Entertainment and now as a creative head of Buzz Creatix is helping businesses develop video content for improving their sales and marketing.

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