You may be one among the many video production companies that have similar experiences and great testimonials. This is when standing out from the crowd seems difficult. Which is, but not impossible. It takes innovation, dedication and the constant thirst for excellence to want to be the brightest bulb. And we got the right piece of advice to help you secure the top spot. It’s simple advice, but doing it in the most creative way is what makes a difference.
Quality Content Is The Secret Key
90% of potential clients always go through your videos to see if there is anything that stands out. Therefore, it is crucial to creating a portfolio with excellent video content. Something unique that pops up and catches the eye within the first ten seconds has an immediate impact on their minds. This takes them further and deeper into your website and makes them keen on wanting to work with you. Not only should your video content be top notch, even the textual content on your website should be distinct, easy to understand and grammatically correct. A common mistake most explainer video production companies make is focusing only on their portfolio and not being bothered about the quality of content on their website. When these clients browse through your website and find mistakes in the content, they get the feeling that you don’t pay eye for detail. This can leave a bad impression on your company and sales won’t rise. Hence, it is very important to pay detailed attention to any sort of content that goes up on your website.
The Art Of Storytelling
Who doesn’t love a well-written story! When prospective clients are glimpsing through your portfolio, the second detail they look at in the video is the way you have narrated the idea or product. There should be a proper, continuous flow in all your videos. Be it 30 seconds or 2 minutes, the storyline must be clear. Avoid repetition of ideas. The visuals should be of the right amount, not too much nor too little. Try using visuals to your advantage if the storyline is a little dull. They want to be shown why the product is amazing rather than being told about it. The pace of the voice-over is another important factor that contributes to making your video stand out and helping the viewer easily understand your message.
Often, clients come to you with multiple ideas and a confused mind. Since it’s an explainer video they want to be produced, they would insist on having every detail mentioned. As an expert in video-making, it is your job to give them a clear idea of the flow of the video and how it is necessary to exclude certain points. But if they still persist, use visuals, voice-overs or dialogues, to your advantage. Sometimes they would want sections of the company’s history, background, etc. included in an explainer or training video. Don’t brush off their requirements as they would just turn to another production company. Instead, try finding a way to include it in the video. Rewrite the script and change the flow of order if necessary. Customize as much as you can for remember, customer satisfaction is crucial for any flourishing business. Your work will prove that you use innovation and creative means to make videos that aren’t similar to the others in the market. Unique is what they are looking for. When clients get to know that you’re an explainer video production company that is willing to push boundaries and bend rigid formats, they will flock to you. Your business will be recommended by existing clients to newer ones.
Keeping these tips in mind, reach out to us if you want a taste of our uniqueness.