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Half of 2017 has passed and we are into the second half; still the digital world is buzzed with video marketing that has shaped up in the year and would go forward setting trends in the rest of the year. If you’ve been following the trends in digital marketing, then you would have known by now how video marketing has been perceived and is shaping the marketing world more than ever this year. Also, the year 2016 has made everyone realize that video marketing is no longer an option for marketers but a significant part of the business strategy to taste success.

In the first half of 2017, we have seen the evolvement of video marketing through corporate and explainer videos. The trend has already started and is moving in the right direction. Today, an explainer video maker has all the more reasons to promote this type of video marketing to corporate as it yields more views. The same goes with corporate videos as many corporate today feel the need to promote their brands through this medium rather than normal advertising method. The year 2016 and first half of 2017 had its fair share of video marketing and by the looks it doesn’t seem that the change will happen anytime soon. Let’s have a look at some trends that will further shape up video marketing in the remainder of 2017.

Growth of More Self-Service Sales through Video

Till few years back, your website was the main source to build interest among your prospects. Not that now a website is no longer useful to attract viewers, but the scenario has changed somewhat. Also, even after browsing the website one would have to get on the phone or meet a sales representative. Many customers are apprehensive on this and as a result they don’t go any further. So, including a corporate video into the sales process allows you to offer the customers what they want, a self-service experience on their time and terms

Expectation of Customers of Content to be in Visual Format

Businesses need to change their mindset wherein they must view video as a necessity and not a luxury. When you comprehend that a good proportion of your customers will lose interest in your brand if you don’t have a video explaining your service or product, you can easily realize the significance corporate; explainer or product videos carry for a buying experience. Engaging with a corporate video production in Mumbai can come handy to enhance the buying experience.

Several Devices Incorporating Video Marketing

The first half of 2017 has seen tons of corporate video marketing campaigns whether it was on a laptop, smartphone or a tablet. Studies have revealed that over 75% of adults aged between 18 to 50 tend to use more than one device at once. So what does it mean for your future video marketing strategy? Well, for beginners, it means not to rely only on video platform to reach your audience. These days, everyone is on social media. Whether the users are on laptop or mobile they can be targeted through social media. So, getting your corporate videos on social media can be a good trend setter for future allowing you to breach your competition by a mile.

Buzz Creatix is a platform where you can put your ideas to life through our alluring corporate and explainer videos. A dedicated corporate and explainer video production company, Buzz Creatix helps you reach out to your targeted audience by some enticing stuff that can get them hooked on to your brand for years to come.

Author

Amit Thaker

Amit Thaker is the founder and creative head of Buzz Creatix. He has previously worked with Pixels Eye Entertainment, Travel XP, Media Worldwide and PMI Entertainment and now as a creative head of Buzz Creatix is helping businesses develop video content for improving their sales and marketing.

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