There are several websites that allow an individual to post pictures, videos, share knowledge and get to know what is happening in each other’s lives. Traditional advertising has become a thing of the past. Gone are the days when we used to hear about a product or service through television, newspaper advertisement, hoarding, billboard or emails. It is the era of online promotion. A number of videos feature several ads in between. This is because, the advertisement agencies have understood that social media is the best of form digital marketing in today’s times.
We can all agree to the fact that if a video is made right, it is simply more engaging. While that is true, our love for reading Terribly Tiny Tales hasn’t diminished. Often we underestimate the power of words. But now you can have the best of both worlds by adding texts in videos. It will have double the impact on a person’s mind and boost their retaining power. Being a video production company, we strongly believe texts and videos go hand-in-hand. Although each may have its pros and cons, but when used together, the impact is greater.
You need a corporate motivational video! And you need to get one that equals Steve Job’s ‘Here’s to the Crazy Ones’ or J. K. Rowling’s Harvard commencement speech. Because that is the kind of motivation and inspiration your employees need. In the corporate world there are many reasons to motivate people; job satisfaction, team work, performance, work environment, productivity, etc. They are also encouraged and inspired by the company’s mission and vision that is highlighted. Motivation is the force that drives you to do what you do. And what better way to get motivated by watching a video! It is proved that the power a video has on the mind is far greater than simple reading. Investing in a corporate motivational video production benefits the company and its management process, making it profitable.
Wondering how two totally different strategies can help you with building your brand name? Well, corporate videos and CSR videos have much in common. A common characteristic of corporate and CSR videos is the focus which is solely on the company and not its services and products. Corporate videos create brand awareness by focusing on the company’s values, aim, beliefs and vision. A CSR video production on the other hand, portrays these features into giving back to society through social work. A company’s core beliefs and values are reflected in their CSR practices. And in a very subtle way, this makes for an excellent strategy to build brand loyalty. Now that you know the two are interlinked, read on to find out how they are.
Considering we live in the 21st century that is essentially being dubbed as a digital era, it’s not surprising that videos have become a great platform to market products/services of small businesses. And it has only increased with the advent of smartphones and social media boom. It is difficult to ignore video as a platform. It is one of the most engaging types of content available today not to mention budget-friendly.
corporate video production in mumbaiIn recent years corporate videos have been at the core of business promotion for most of the small and medium sized companies. The reason being, corporate videos act as a catalyst in the way of brand promotion. Gone are the days when businesses used brochures and other advertising ways as a mean to promote their brand. Today, with technology advancing by miles the taste of the end consumer has also changed. With 4G technology entering the telecom space and the data getting cheaper, more people are inclined towards watching videos. This inclination has propelled many businesses to make more corporate videos for brand promotion in Mumbai thus enhancing their corporate video production.
It is the 21st century and more and more people are turning to the internet and social media for business as well as entertainment. Since a large number of folks are online all the time, thanks to the advent of smartphones, it would be smart to use videos as a digital marketing platform to promote your brand.
In today’s fast paced business environment, it has become quite vital than ever for organizations to take benefits of the technology on offer; so that it enhances their business and helps them reach out to customers. One of the best and effective ways to achieve this is video marketing. In today’s time the power of video can’t be ignored as it keeps a viewer engaged and glued for hours. Also, it’s not that expensive to get a product/service video done from a renowned product video maker. Product videos play a vital role in growing your business, and let’s see how it does?
When it comes to making a corporate video, one thing is for sure, and you’d agree with it, that you require a lot of time and most importantly patience as it’s no less a tedious work. Also, you might think of doing it yourself as you have a good video camera. But the million dollar question is can you create a high quality digital video? The answer to this question really depends on whether you have that capability and experience to give a professional touch to the video. If you have, well go ahead, but if you don’t then better hire a professional video production company. After all producing a high quality digital video is what you’d prefer to promote your product/service. Creating original and rich content through video is what would engage your audience and keep them glued to your brand, so hiring a renowned corporate film maker in Mumbai would benefit your brand in a big way. How? Let’s see ahead.