You may be one among the many video production companies that have similar experiences and great testimonials. This is when standing out from the crowd seems difficult. Which is, but not impossible. It takes innovation, dedication and the constant thirst for excellence to want to be the brightest bulb. And we got the right piece of advice to help you secure the top spot. It’s simple advice, but doing it in the most creative way is what makes a difference.
Considering we live in the 21st century that is essentially being dubbed as a digital era, it’s not surprising that videos have become a great platform to market products/services of small businesses. And it has only increased with the advent of smartphones and social media boom. It is difficult to ignore video as a platform. It is one of the most engaging types of content available today not to mention budget-friendly.
Thanks to the advent of smartphones and social media boom, videos have slowly become the go-to medium for marketers. Video marketing has turned into one of the most efficient ways of communication with your B2B customers.
The power of videos lies in the fact that has the potential to grab and retain the attention of prospective buyers by taking them in a visual or interactive story. Our brains enjoy the concept of storytelling and strong narratives have the ability to engage us deeply and can make us re-live them in your imagination.
With India going through a digital revolution and social media boom, video marketing has become an inherent part of the marketing conversation for internet campaigns. Google’s algorithm for search rankings do take into the account the time spent by visitors on your website, which is one of the many reasons why videos have seen an exponential growth in the marketing medium.
As per the results of a study, 70% of the marketers confirm that video converts better as compared to any other forms of media. YouTube is the second biggest search engine out there that has the potential of getting its content shared with billions across the globe. Simply put, using video as a marketing campaign has been effective in reaching a wider audience. This is also significantly enhanced with the advent of smartphones so videos can be viewed from anywhere and anyplace.
But it is also vital to consistently improve as well innovate the content strategy in videos so as to consistently hold the attention of the audience.
Half of 2017 has passed and we are into the second half; still the digital world is buzzed with video marketing that has shaped up in the year and would go forward setting trends in the rest of the year. If you’ve been following the trends in digital marketing, then you would have known by now how video marketing has been perceived and is shaping the marketing world more than ever this year. Also, the year 2016 has made everyone realize that video marketing is no longer an option for marketers but a significant part of the business strategy to taste success.
Today, online video is witnessing an explosive growth thanks to Google’s algorithm for search engines that takes into account the amount of time visitors stay on the website. Over the past few years explainer videos have popularized due to their proven efficacy and affordability in developing a business. As a result, explainer videos are considered to be an outstanding marketing tool. Making your product clear to your audience, enhancing the conversion rates and enhancing the sales are just few of the several reasons that an organization should have an explainer video from an explainer video maker.