Wondering how two totally different strategies can help you with building your brand name? Well, corporate videos and CSR videos have much in common. A common characteristic of corporate and CSR videos is the focus which is solely on the company and not its services and products. Corporate videos create brand awareness by focusing on the company’s values, aim, beliefs and vision. A CSR video production on the other hand, portrays these features into giving back to society through social work. A company’s core beliefs and values are reflected in their CSR practices. And in a very subtle way, this makes for an excellent strategy to build brand loyalty. Now that you know the two are interlinked, read on to find out how they are.
Undoubtedly, today, logos are an important part of an organization’s marketing strategy. Representing an organization graphically, a logo anchors the brand of an organization and becomes its sole most visible appearance within the target area. This ensures a well-designed logo to be a vital part of an organization’s overall marketing strategy.