You need a corporate motivational video! And you need to get one that equals Steve Job’s ‘Here’s to the Crazy Ones’ or J. K. Rowling’s Harvard commencement speech. Because that is the kind of motivation and inspiration your employees need. In the corporate world there are many reasons to motivate people; job satisfaction, team work, performance, work environment, productivity, etc. They are also encouraged and inspired by the company’s mission and vision that is highlighted. Motivation is the force that drives you to do what you do. And what better way to get motivated by watching a video! It is proved that the power a video has on the mind is far greater than simple reading. Investing in a corporate motivational video production benefits the company and its management process, making it profitable.
Wondering how two totally different strategies can help you with building your brand name? Well, corporate videos and CSR videos have much in common. A common characteristic of corporate and CSR videos is the focus which is solely on the company and not its services and products. Corporate videos create brand awareness by focusing on the company’s values, aim, beliefs and vision. A CSR video production on the other hand, portrays these features into giving back to society through social work. A company’s core beliefs and values are reflected in their CSR practices. And in a very subtle way, this makes for an excellent strategy to build brand loyalty. Now that you know the two are interlinked, read on to find out how they are.