As per the results of a study, 70% of the marketers confirm that video converts better as compared to any other forms of media. YouTube is the second biggest search engine out there that has the potential of getting its content shared with billions across the globe. Simply put, using video as a marketing campaign has been effective in reaching a wider audience. This is also significantly enhanced with the advent of smartphones so videos can be viewed from anywhere and anyplace.
But it is also vital to consistently improve as well innovate the content strategy in videos so as to consistently hold the attention of the audience.