There are several websites that allow an individual to post pictures, videos, share knowledge and get to know what is happening in each other’s lives. Traditional advertising has become a thing of the past. Gone are the days when we used to hear about a product or service through television, newspaper advertisement, hoarding, billboard or emails. It is the era of online promotion. A number of videos feature several ads in between. This is because, the advertisement agencies have understood that social media is the best of form digital marketing in today’s times.
You may be one among the many video production companies that have similar experiences and great testimonials. This is when standing out from the crowd seems difficult. Which is, but not impossible. It takes innovation, dedication and the constant thirst for excellence to want to be the brightest bulb. And we got the right piece of advice to help you secure the top spot. It’s simple advice, but doing it in the most creative way is what makes a difference.
We can all agree to the fact that if a video is made right, it is simply more engaging. While that is true, our love for reading Terribly Tiny Tales hasn’t diminished. Often we underestimate the power of words. But now you can have the best of both worlds by adding texts in videos. It will have double the impact on a person’s mind and boost their retaining power. Being a video production company, we strongly believe texts and videos go hand-in-hand. Although each may have its pros and cons, but when used together, the impact is greater.
You need a corporate motivational video! And you need to get one that equals Steve Job’s ‘Here’s to the Crazy Ones’ or J. K. Rowling’s Harvard commencement speech. Because that is the kind of motivation and inspiration your employees need. In the corporate world there are many reasons to motivate people; job satisfaction, team work, performance, work environment, productivity, etc. They are also encouraged and inspired by the company’s mission and vision that is highlighted. Motivation is the force that drives you to do what you do. And what better way to get motivated by watching a video! It is proved that the power a video has on the mind is far greater than simple reading. Investing in a corporate motivational video production benefits the company and its management process, making it profitable.
Wondering how two totally different strategies can help you with building your brand name? Well, corporate videos and CSR videos have much in common. A common characteristic of corporate and CSR videos is the focus which is solely on the company and not its services and products. Corporate videos create brand awareness by focusing on the company’s values, aim, beliefs and vision. A CSR video production on the other hand, portrays these features into giving back to society through social work. A company’s core beliefs and values are reflected in their CSR practices. And in a very subtle way, this makes for an excellent strategy to build brand loyalty. Now that you know the two are interlinked, read on to find out how they are.
Considering we live in the 21st century that is essentially being dubbed as a digital era, it’s not surprising that videos have become a great platform to market products/services of small businesses. And it has only increased with the advent of smartphones and social media boom. It is difficult to ignore video as a platform. It is one of the most engaging types of content available today not to mention budget-friendly.
Thanks to the advent of smartphones and social media boom, videos have slowly become the go-to medium for marketers. Video marketing has turned into one of the most efficient ways of communication with your B2B customers.
The power of videos lies in the fact that has the potential to grab and retain the attention of prospective buyers by taking them in a visual or interactive story. Our brains enjoy the concept of storytelling and strong narratives have the ability to engage us deeply and can make us re-live them in your imagination.
corporate video production in mumbaiIn recent years corporate videos have been at the core of business promotion for most of the small and medium sized companies. The reason being, corporate videos act as a catalyst in the way of brand promotion. Gone are the days when businesses used brochures and other advertising ways as a mean to promote their brand. Today, with technology advancing by miles the taste of the end consumer has also changed. With 4G technology entering the telecom space and the data getting cheaper, more people are inclined towards watching videos. This inclination has propelled many businesses to make more corporate videos for brand promotion in Mumbai thus enhancing their corporate video production.
With India going through a digital revolution and social media boom, video marketing has become an inherent part of the marketing conversation for internet campaigns. Google’s algorithm for search rankings do take into the account the time spent by visitors on your website, which is one of the many reasons why videos have seen an exponential growth in the marketing medium.
As per the results of a study, 70% of the marketers confirm that video converts better as compared to any other forms of media. YouTube is the second biggest search engine out there that has the potential of getting its content shared with billions across the globe. Simply put, using video as a marketing campaign has been effective in reaching a wider audience. This is also significantly enhanced with the advent of smartphones so videos can be viewed from anywhere and anyplace.
But it is also vital to consistently improve as well innovate the content strategy in videos so as to consistently hold the attention of the audience.